Our Story


Australia is arguably one of the most beautiful places in the world. The wild and rugged Australian environment, known for its truly awe-inspiring landscapes and ferociously harsh extremes, is the life force and inspiration behind VITAMAN.

From the beaches to the rainforests to the outback – and even the urban jungles we call home – VITAMAN products celebrate the raw beauty of nature and harness its power to create effective skincare and haircare solutions for men. All of our products are proudly made in Australia – Sydney, to be specific – from only the best ingredients Australia has to offer: its native botanicals.

Backed by science and time-tested for over 40,000 years by Australia’s indigenous inhabitants, the unique properties within the naturally-derived botanicals found only in Australia – which have been thoughtfully infused into all of our products.

Like Australia’s wild and untamed terrain, its men are equally a thing of myths and legends. Equal parts wit, charm, athleticism, and good looks layered with an enduring desire to live life to the fullest, Australian men are the epitome of relaxed confidence. From the sun-drenched beaches of Perth to the hustle and bustle of the Sydney CBD, from the snowy highlands of Tasmania to the hipster coffee shops that dot the laneways of Melbourne – Australian men are unquestionably an adventurous and diverse breed.

VITAMAN was born from a desire to address the unique grooming needs of Australia’s men, using only the finest native ingredients. With our very own outback as a living lab for sourcing and testing only the purest and most effective natural solutions for men's skin and hair, VITAMAN has become known around the world as a leader in active naturals.


VITAMAN founder and resident Sydney-sider, Clare Castles, is an experienced Beauty Therapist, International Skincare Lecturer, and former Salon Owner. She spotted the men’s grooming trend in Australia way ahead of the curve – and knew there was an opportunity to create a marketplace that had never existed before. So, after heaps of research about indigenous biochemistry and a solid education on formulating naturally active products, the idea behind VITAMAN was born – to create a natural, 100% Aussie-made haircare and skincare range of products specifically designed for men.

In December 1999, at the height of a very warm Australian summer, VITAMAN officially launched as the first men's grooming e-commerce brand in Australia. To this day, Clare remains dedicated to VITAMAN's legacy of being the most innovative, effective, and natural men’s haircare and skincare product range available today.


There are a lot of reasons to love VITAMAN. Here are just a few that make us stand out.
  • Made 100% in Sydney, Australia.
  • Spa-quality products formulated to address men's unique skincare and haircare needs made with a combination of naturally-derived and certified organic native Australian botanicals sourced adhering to the highest purity and quality standards.
  • Our organic, antioxidant-rich white tea base has more active benefits for the skin and hair than other water-based products.
  • Our products are so natural, they are practically edible!
    • We never use harmful synthetic chemicals, artificial fragrances, or unnecessary colors.
    • Free from parabens, phthalates, glycols, mineral oil, DEA, TEA and ethanol.
    • Cruelty free, never tested on animals.

  • All of our packaging is environmentally-conscious and fully-recyclable.